Here’s a brilliant idea for a magazine publisher:

1) Create a men’s magazine using a distinctive women’s magazine’s name.

2) Realize the name thing was probably a mistake and try to cover it up with larger font.

3) Realize the entire magazine was probably a mistake and fold it into the women’s magazine. Don’t question the waste of time or resources this last move is.

“Men’s Vogue will all but disappear as a separate operation. It will be folded into Vogue and will be published twice a year instead of 10 times, the company said.”
– New York Times, October 30, 2008